Take the Krä test!

Choosing the right partner is one of those things: If you find the right partner, you can be happy - you help each other, you appreciate each other, you support each other. But if you choose the wrong partner, it means stress, anger and disappointment for both sides. 

And that applies not only in private, but also in business. And if you are interested in ice cream, soft ice cream or espresso technology, then we are both - you and the Krä company - faced with the same question: Do we fit together? Are we the right partner for you - and you the right partner for us?

Because, no matter how hard we try, we are not the right business partner for everyone - we have our idiosyncrasies, our strengths and perhaps also our weaknesses. I'm sure all other companies have that too, by the way. But we are quite open about it.

Do you want to know if we fit together? Get to know our peculiarities - and take the Krä test at the end!

A partner at eye level

We want to be a competent, fair and honest partner at eye level for you. "What a platitudinous saying!", you may be thinking now? Let us explain it to you!

We love what we do - and have beendoing so since 1949 and in the third generation. We have over half a century of experience in the ice cream industry and know what works, what makes sense and how we can help our customers. 

And sometimes even more important: we know what can 't work! For example, when a shop that a newcomer to the industry wants to use as an ice cream café or kiosk just doesn't fit: Because it's too small or too big, the rent is too expensive, the location is bad or the cut of the shop doesn't fit.

Or if a customer wants to produce ice cream himself, but his ice cream turnover simply does not justify the investment. If the business plan is not right because the turnover is not realistic. Or the idea is good, but not feasible with the available budget.

And we also dare to tell you honestly if we are not convinced by your idea. If you'd better keep looking for the ideal shop. If the ice cream machine you've chosen is too small/big. Or if the expensive repair of your old espresso machine is simply no longer worth it.

Some think that's good - others don't. But we stand by our approach, because we would rather miss out on a deal than have a disappointed customer afterwards. 

Products we stand behind

We sell products that we think are good and that we can stand behind. Products with which our technicians are familiar, for which we have spare parts in stock and with which we can help you in case of problems. We have chosen our partner companies carefully because we think they are the best on the market - maybe not always 100% perfect (who is...), but definitely better than the competition.

And that's exactly why we only sell these brands and no others: Because we consider other products to be less good. Because we can 't stand behind them. Because we have no spare parts for them and because our technicians are not familiar with them. That's why we don't repair machines from other manufacturers - we can't help you competently and quickly with machines from other manufacturers. And - see above - we'd rather do without the order than annoy both of you in the end.

The question of price

By the way, we are not the cheapest either - and we don 't want to be. Our brands and products are high-quality and reliable, and therefore also have their price. All our suppliers produce in Europe - mainly in Italy or Germany. Cheap Far East products or questionable junk goods do not come into our house. 

Our extensive spare parts stock costs money - but guarantees you that your machines will run again as quickly as possible in the event of problems or defects and that you will soon be able to earn money with them again.

All machines and equipment (including used and factory-refurbished machines) that you buy from us are tested and come with an on-site warranty. We bring the machines, connect them, explain them to you and are also there for you in case of problems. This also costs (your) money - but should be worth it to you. At least we hope so.

For furnishing projects, we measure your property, create a plan and a design concept, are the contact person for the craftsmen and supervise the construction site. This is also included in our prices.

Just like honest and competent advice - see above.

The crux of "making money

And now we confess quite openly: Yes, we want and need to earn money with our work. We cannot sell products at our purchase price, because our employees (and their families and children) live from their work: from the salesperson who gives you decent advice, to the technician who repairs your machines at the weekend, to the truck driver who brings you the machines. Of course, without advice, without a technician on site, without a lorry driver (i.e. parked in front of the door with the haulage company) we would be cheaper. But we don't want to be! We want both of you to be satisfied: You - and us. For us, that is partnership.

So if you see a "much cheaper" offer, take the trouble (or ask us, we'll be happy to help) and really compare: What exactly is on offer? How old is the equipment? How are they delivered? What are the warranty conditions? Do they give you competent and fair advice? Do they also take care of you after the purchase?

Because we are sure that we don 't have to hide from anyone in terms of price, if you compare exactly and fairly: the price - but also the included service. 

The Krä Test

Take the Krä test with us. Have fun - answer the questions and check out the results below. We are curious!

 

1. When my tech partner givesme advice...
a) ... it annoys me. I know what I want - and that's a good price!
b) ... I'm happy. Maybe he's right - it's always worth listening to him.

 

2. if the seller advisesme against an investment...
a) ... I'll just go somewhere else and buy there
b) ... I'll listen to why. This is unusual when someone doesn't want to sell anything, and will certainly have a reason

 

3 When I buy machines and equipment, I...
a) ... buy cheap goods, preferably from the Far East. The main thing is to save money
b) ... high-quality branded goods. If you buy cheap, you buy twice!

 

4. the most important thing to me is...:
a) ... the cheapest price. That's all that counts
b) ... competent advice. The devices cost money in any case - so it is important to me that in the end everything really fits optimally for me.

 

5. if I buy expensive appliances...
a) ... they are welcome to come by forwarding company. I unpack everything myself, connect it myself, read the operating instructions and deal with any problems myself. The main thing is to save money!
b) ... it is very important to me that the appliances are brought, installed and explained and that I have a contact person in case of questions and problems.

 

6. if there is actually a problem...
a) ... I am angry! There must not be any problems!
b) ... I'm glad when someone helpsme quickly and easily.

 

7. a good deal for me is when...
a) ... I was able to "negotiate away" even the last euro
b)... I got a good, fair offer, but my partner is also satisfied. After all, I want him to take good care of me even after the purchase.

Predominantly a) answers 

As sorry as we are - we probably don 't really fit together. 

Predominantly b) answers

We should definitely get to know eachother!

If you would also like to get to know us: Call us, send us an email or book a consultation appointment directly. We look forward to getting to know you!

Your Alois Krä GmbH