Nobody needs ice cream! Why presentation is so important with ice cream

Nobody needs ice cream! Ice cream is not a staple food like bread, meat or vegetables. You don't buy ice cream because you're hungry. But still, on nice days, customers line up to buy ice cream. Why?
Because ice cream is pleasure, joie de vivre and a piece of vacation. In short: because you simply want it!

Impulse product - we don't need ice cream, we WANT it!

We should all be aware of the principle "You don't need ice cream,you WANT ice cream" when presenting ice cream: Ice cream is not a product that sells itself - ice cream is purely an impulse product! As an ice cream seller, I have to present my product in such a way that the customer gets a desire for my product - that he thinks at a brief, casual glance at the display case: Wow, I need that! Now!

Imagine: You have great ice cream and nobody wants to try it...

Many of our customers are frustrated: They are - often rightly! - of the opinion to produce a great, artisanal, delicious ice cream with good ingredients. With high-quality products, according to old recipes and with a lot of love and heart and soul. But despite this, ice cream sales are continually declining - or to put it more clearly: Hardly anyone wants to buy it. Inexplicable!

Inexplicable? And then you take a closer look: In the corner is an old, unattractive display case with silent cooling, deep in the display case lies the ice cream, not visible to children and lovelessly presented. And it is not uncommon to find brown chocolate, red strawberry and yellow vanilla leftovers in what is actually white lemon ice cream. And suddenly you suspect why only die-hard regulars buy the ice cream: It may taste great, but it doesn't whet the customer's appetite - it doesn't scream "buy me!". 

What do you learn from this? What good is great-tasting ice cream that unfortunately nobody tries because the presentation doesn't make you want ice cream? Exactly: very little...

The perfect ice cream presentation

The perfect presentation includes - in addition to the appetizing and clean decoration of the ice cream bowls - an ice cream display case that provides the best possible setting for your ice cream:

• A shapely, eye-catching showcase - so that the customer's gaze "sticks".
• Optimum illumination - so that the ice cream is shown off to its best advantage
• A reliable cooling technology - so that your ice cream permanently and evenly retains its velvety texture while remaining firm and portionable.

And above all: Perfect view of the ice - so that even the youngest children can see the delicious ice cream from afar. Because anyone who has children of their own knows that if the kids ever call out "Mommy, ICE!!!" you've already lost as a parent.

Increase sales and save money

And if you now think "but my old showcase still runs quite well, and a new one costs money...": Yes, of course a new showcase costs money. But it pays off - and faster than you think! According to our experience, the turnover with "spontaneous ice cream" can be increased by up to 30% with a great, modern ice cream display case compared to a functioning, but old ice cream display case. In addition, you save cash, because new, modern showcases cause only a fraction of the electricity costs of an old showcase. So the investment in a new ice cream display case pays for itself much faster than you think. The shining eyes of the children and the joyful "Mom!!! Ice cream!!!" are free of charge.

Have we aroused your interest? Contact us at 09421-99610 or info@alois-krae.de, or take a look at our current showcase models directly.

Your Alois Krä GmbH