About Krä

Your experts for ice cream cafés and ice cream concepts

We combine Italian dolce vita with German professionalism and reliability. With us, you can talk about your project over a delicious Italian espresso and at the same time plan the concept of your ice cream parlour precisely down to the millimetre.

In everything we do, one thing is always most important to us. Making your dream come true. We see your new ice cream parlour through your eyes.

Let's talk about your dream of an ice cream parlour


Alois and Maximilian Krä in Bavaria
Alois and Maximilian Krä in Italy
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Your experts

Our philosophy

You won't find the crow, the smartest of all birds, in our logo for nothing. Because just like a bird, we love to look at a project from above before we dive into the details. We are your holistic partner who will take care of the realisation of your dream. The dream of an ice cream café, an ice cream parlour or an individual ice cream concept that may not even exist yet.
We are not just a dealer, importer or technician. We are a real partner. Our employees are all professionals in their fields. With a lot of know-how and passion, they make your dream come true.

Being a partner at eye level - for us that also means saying no. No, if our experience tells us that, for example, an investment for your area is not worthwhile. No, if we think that an opening at a certain location is not profitable. It is important to us that you are successful and that your dream of owning your own ice cream parlour becomes reality, just as you imagine it.

Well thought-out concepts make your new ice cream parlour more than just a visual highlight. We plan processes, procedures and walkways in sales and production, making your café a perfectly functioning workplace for you and your staff. 

With seminars at our Carpigiani Gelato University, we regularly provide you with valuable specialist know-how on the topic of "Italian gelato". In our own training courses, renowned experts also inform our customers about the latest developments and trends in gelato and espresso.

With our trained and highly skilled service staff, as well as the 25,000 spare parts that we always have in stock, we are also your competent contact after the purchase. So that your dream of an ice cream parlour remains successful for a long time to come.

Our added value for you

Your advantages as a Krä customer

Our experts work for you from Bavaria, Saxony and Thuringia to Baden-Württemberg and Rhineland-Palatinate . We are particularly proud to be the exclusive distributor for the world market leader Carpigiani in this region. In cooperation with other premium brands, we offer you the complete range of technology from ice cream display cases to cooling technology, equipment and espresso technology. We can guarantee short response times and fast delivery times through regional sales and hand-picked service partners. We know how important a regional partner and fast service is, especially in the high season. We are there for you!

From one mould: products and production

Together with you, we scrutinise and optimise your basic sales concept - from product selection to costing - and use this as a basis for developing a well-rounded process for your laboratory, your production and your equipment. 

We are counting on you!

We show you how to calculate profitably. We don't just look at your products, but also at framework factors such as the location of your business.

We bring you forward

We work with you and our external partners to develop financing that won't let you down. We can also take into account issues such as the start-up phase and low-turnover winter months.

We show you how EIS works

In our Gelato University courses you will dive deep into creamy and icy dimensions. Get inspired by our tips and ice cream creations!

A dream of foam and espresso

We'll show you how it's done: from the right grind to creating works of art from milk foam and espresso, you'll learn everything about coffee in our seminars.

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